New York State of Mind
My Fifth Avenue was reimagined with a stronger, more contemporary digital story aimed at a younger audience. Inspired by the ambition and momentum of New York City women, the campaign translates this energy into a cohesive digital experience. The focus was on creating refined, engaging assets across platforms that clearly communicate brand values, elevate awareness, and capture the modern sophistication of the My Fifth Avenue woman.
Behind the Red Door
Elizabeth Arden was a legendary innovator and entrepreneur. Whether creating groundbreaking skincare and cosmetics, or creating the concept of total beauty and wellness, she made her products and the Red Door an unrivaled destination for the most sophisticated women. To showcase facts about the woman behind the Red Door, content was created to deliver weekly milestones and quotes on the many things that made her stand out in history.
Evergreen Makeup
Establish the look and feel of all new evergreen makeup assets. Design Amazon makeup above and below the fold for brand re-support.
Travel with Arden
Let your skincare routine ready for take-off with out in-flight skincare tips that will have you arriving to your destination with refreshed, beautiful skin. Create concept and deliverables for travel retail best seller skincare products.
