Performance-Driven Classics
Design a landing page that translates the RLX aesthetic into a seamless digital experience. Clean layouts, fast navigation, and structured categories to guide the luxury consumer with ease. Every touchpoint, from product discovery to checkout, should feel functional and elevated. Reinforcing RLX as the standard in luxury sports and activewear.
Golf Landing Page Refresh
Redesign the Golf landing page to deliver an intuitive and captivating experience. Lead with immersive visuals, streamline navigation into clear categories, and integrate interactive storytelling with product highlights. Balance luxury design, refined typography, and motion. Functional UX like quick views, curated looks, and seamless mobile browsing. Resulting in a elevated journey from inspiration to purchase.
From Golf to RLX
Expanded the Golf shopping experience into RLX, creating a more unified destination where customers can discover and cross-shop across sports. The new structure connects Golf with Tennis and Clubhouse Heritage, encouraging customers to explore a broader range of sport-inspired product while maintaining a cohesive RLX identity.
RLX Module Redesign
Redesigned the RLX Shops module based on click-through data, which revealed it was the most-interacted-with module on the page. We removed backgrounds and insets to give the imagery more space and visual impact, increased the image scale, and introduced a more editorial, lookbook-inspired experience for each category. The result is a more immersive shopping experience that puts the product and visual storytelling front and center.
